I give you the tools and guidance to transform emotional chaos into calm mastery through a framework that actually works.
After decades of rollercoaster successes and struggles, a failed business, and a second divorce, I discovered what’s missing in traditional self-help: a comprehensive framework that explains WHO we need to be to change effectively, WHY we repeat patterns and HOW to actually implement the change. As someone with ADHD, I also learned to use it to my, and your, advantage.
The 5 Phases of Self-Mastery is that missing piece—a practical system that reveals:
- ° Which element is driving your emotional reactions
- ° Why willpower alone never creates lasting change
- ° How to break patterns you’ve had for decades
- ° What it takes to become who you want to be
- ° How to plan and execute even with a history of procrastination and ADHD


One Day to Learn. A Lifetime to Master.
Whether you’re struggling with relationships, reactivity, procrastination, anxiety, or simply feeling disconnected from your authentic self—the 5 Phases Theory provides the context that makes everything else make sense.
My approach works because it addresses root causes, not just symptoms. I don’t offer quick fixes or vague spiritual concepts—I provide a clear and complete roadmap that transforms understanding into action.
Available through:
- • Books that reveal the complete framework
- • Courses that guide implementation
- • Coaching that provides personalized support
- • Tools like Coach In A Cup™ mugs that remind you in everyday moments
From parents to professionals, reactive to responsive, scattered to focused—the 5 Phases creates transformation that sticks because it works with your nature, not against it.
Is this Life Coaching?
In short, yes, and no! This isn’t traditional life coaching. It’s structured and guided mentoring and training based on a comprehensive framework you learn and then apply yourself, to your life. With guidance if you want it.
Think of it like learning to drive: first, you work with an instructor who teaches you the fundamentals—how the vehicle operates, rules of the road, and basic manoeuvres. Then, as you progress, you might take advanced lessons from an expert who helps fine-tune specific skills. But ultimately, YOU do the driving.
The 5 Phases works the same way. I provide you with:
- A complete framework that explains how your emotions, identity, and patterns actually work
- Practical tools to identify which elements are driving your reactions
- Specific techniques to interrupt unhelpful patterns
- Implementation strategies to turn insights into action
Unlike traditional coaching where you remain dependent on waiting for questions, my approach empowers you to become your own coach. You develop the skills to identify what’s happening in any situation, ask yourself the tough questions first and respond effectively—without needing someone else to guide you through it all the time.
This isn’t therapy either, though many clients report therapeutic benefits. While therapists often focus on exploring your past to understand your present, the 5 Phases focuses on understanding your current patterns and creating immediate change, while understanding your past without dwelling on it.
That said, this framework has helped many people:
- Process and release emotional triggers
- Understand and transform reactions stemming from past trauma
- Break free from limiting patterns that have persisted despite years of traditional therapy
The key difference is that you’re not just gaining insight—you’re gaining a complete system for ongoing self-mastery that works across all life areas. You learn to recognise exactly what’s happening inside you and what needs to shift, making external guidance increasingly unnecessary.
I serve as your guide to mastering the framework, not as an ongoing dependency. My goal is for you to need me less over time, not more.
And I have my books!
What The Readers Say
TESTIMONIALS FROM AROUND THE WORLD
A lightbulb moment for HR professionals
“A lightbulb moment for HR professionals- practical, effective and accessible strategies for everyone in the workplace to get on better, achieve more and avoid time-consuming and stressful conflict and tension. Essential reading at all levels in any organisation.”
What a great book!
“What a great book. It brings together age old wisdom with more recently published authors and research into an easily digestible format. Not only that but each learning point includes actionable steps which make it so much easier to implement.
I started using a couple of the “considerations” even before I’d finished the book and they’ve made a noticeable difference to how much more effective, content and proud of myself I feel at the end of each day.”