The 90%…
90% of “who you are” is learned through subconscious observation and pattern collection. Yes, “LEARNED“!
90% of the choices you make are automatic.
90% of the unhelpful reactions and emotions you display could be avoided.
90% of the people who learn my methods (or more) can make the changes they really want. Often in one day!
Be part of the 90% (or more) who lives life on YOUR terms, making conscious changes stick in the subconscious, not the 10% who stay thinking “this is who I am”.
Some of the ways I work with people…
1-2-1 / Group Coaching
I now offer Recalibration Packages for general understanding as well as specific concerns, such as destructive ADHD (that I overcame), anxiety, parenting, partnerships, and more. Available for both adults and children (with supervision).
Team/ Leader Training
Imagine a team who understand themselves on such a deep level that workplace drama becomes a thing of the past? Self regulation is not Emotional Intelligence, it's what comes before that, and no-one is teaching it, until now.
Courses / Books
Between my 10 (soon to be 11!) books on Amazon or my online self-paced guides and courses on self-mastery or Recalibrating for specific issues, you will find something in here. And then there's the community!!
Are you ready to take control of your life the easier, and fun, way?
You'll meet Charlie the Primitive Chimp and Dai, the learned experiences "inner monster" and how understanding and working with them changes everything.
When you understand what's going on inside, and how to change it, often instantly, it changes your relationship with the past, present and whatever happens next...
and remember...
You can only change YOU, and ONLY you can change you!
How does "Recalibration" work?
The ONLY Framework that explains what's happening, how to train the subconscious, recalibrate your core states then consciously create the identity that benefits you every day - for every situation.
What takes you from beginner to master? Practice, Self-reflection and repetition of retraining and training. Once you understand the system, you can break down most of your unhelpful patterns and reactions, for any situation, over breakfast!
Below are the 5 stages to Recalibration that you can do either with my help in coaching / training, or alone with the guided sessions / courses.
1: Meet the Team
Discover the 3 parts your brain working together, or against each other
2: Understand the Mechanics
Learn what's happening for YOUR specific situation or concern.
3: Guided Subconscious Retraining
2 paths to choose from to allow your patterns to recognise, retrain and adapt
4: Automatic Core State Recalibration
Feel the shift as your core states recalibrate to the new version of you.
5: Conscious Actionable Reenforcement
Keep it going with realistic actionable steps that strengthen the new patterns
This isn't therapy or traditional self-help. This is practical education in human skills that make everything else both possible and easier.
Contact me to discuss how Recalibration Training / Coaching or Mentoring can help you, your family or your organisation.
Half-day, Full Day, Onboarding and Ongoing training options available.
I have several programs, each tailored to your company / organisation, eg
- Higher Education
- Large Corporations (Leaders / Teams / Whole Company)
- Small to Mid Size Enterprises
- MOD / Police
- Schools and Education
- Councils
- Prisons / Young Offenders
Each of these programs are tailored to the audience, your existing relationship with reactivity regulation and emotional intelligence training, and an introduction to key frameworks in context, and desired support.
Is this Life Coaching?
In short, yes, and no! This isn't traditional life coaching. It's structured and guided mentoring and training based on a comprehensive framework you learn and then apply yourself, to your life based on your own unique history and lessons learned (or not!). With guidance if you want it.
Think of it like learning to drive: first, you work with an instructor who teaches you the fundamentals—how the vehicle operates, rules of the road, and basic manoeuvres. Then, as you progress, you might take advanced lessons from an expert who helps fine-tune specific skills. But ultimately, YOU do the driving.
The 5 Phases within Recalibration works the same way. I provide you with:
- A complete framework that explains how your emotions, identity, and patterns actually work
- Practical tools to identify which elements are driving your reactions
- Guided sessions that can be experienced alone, with guidance or with help (hypnosis)
- Specific techniques to interrupt unhelpful patterns that we BOTH create.
- Implementation strategies to turn insights into action
Unlike traditional coaching where you remain dependent on waiting for questions, my approach empowers you to become your own coach. You develop the skills to identify what's happening in any situation, ask yourself the tough questions first and respond effectively—without needing someone else to guide you through it all the time.
This isn't therapy either, though many clients report therapeutic benefits. While therapists often focus on exploring your past to understand your present, Recalibration focuses on understanding your current patterns and creating immediate change, while understanding your past without dwelling on it.
That said, this framework has helped many people:
- Process and release emotional triggers
- Understand and transform reactions stemming from past trauma
- Break free from limiting patterns that have persisted despite years of traditional therapy
The key difference is that you're not just gaining insight—you're gaining a complete system for ongoing self-mastery that works across all life areas. You learn to recognise exactly what's happening inside you and what needs to shift, making external guidance increasingly unnecessary.
I serve as your guide to mastering the framework, not as an ongoing dependency. My goal is for you to need me less over time, not more.
NEW - Train your Brain Communities
Go ahead, roll your eyes.
I would have done a few years ago!
I'll keep this short and simple. Based on feedback from my books, a lot of people tell me they just want to live peacefully, without the drama, without the triggers, or at least fewer of them, and simply struggle to implement the frameworks without overthinking.
This is esepecially true for people with ADHD who often feel they should be able to figure this out on their own.
The community serves three purposes:
1: Simple training on the frameworks in my books - Recalibrate (coming mid 2026) Reaction Intelligence and The Connection Code.
2: Cheatsheets for quick reference so you don't have to keep coming back to the books or course once you've been through it.
3: Access to me and other members for support, additional help, advice, redirection and coaching.
This is not a place to come and play victim or be validated for every reaction you have. this is about serious growth for people who want to understand themselves better, and the people around them. You can get more details below.
What The Readers Say
TESTIMONIALS FROM AROUND THE WORLD
A lightbulb moment for HR professionals
“A lightbulb moment for HR professionals- There's A Reason For That offers practical, effective and accessible strategies for everyone in the workplace to get on better, achieve more and avoid time-consuming and stressful conflict and tension. Essential reading at all levels in any organisation.”
What a great book!
“What a great book. It brings together age old wisdom with more recently published authors and research into an easily digestible format. Not only that but each learning point includes actionable steps which make it so much easier to implement.
I started using a couple of the “considerations” even before I’d finished the book and they’ve made a noticeable difference to how much more effective, content and proud of myself I feel at the end of each day.”