I write books, create courses and training that help you understand yourself, improve your relationships, and stop being the problem in your own life, like I was for years.
Fair warning: I’m going to challenge you.
Better news: I’m going to show you exactly how to challenge yourself.
We hand people laptops and say “communicate professionally.” We expect teamwork without teaching collaboration. We demand emotional regulation without explaining how emotions actually work. Then we wonder why workplaces are full of stress, conflict, and burnout.
The problem isn’t that people are difficult—it’s that we’re all operating with emotional and social skills we were never or barely taught. UNTIL NOW!
What I Do
I provide the missing curriculum for human behaviour that should have been taught alongside maths and English. Using frameworks from my books “There’s a Reason for That” and “BE”. With the 5 Phases to Self-Mastery, I train individuals, teams, and organisations to understand:
- Why people behave the way they do (the BE States that drive all emotional reactions)
- How to break destructive patterns (the Experience Loops that keep us stuck)
- What creates sustainable change (moving beyond willpower to systematic transformation)
- How to create environments where people naturally thrive (rather than just cope)
Emotional Intelligence and Regulation Training That Actually Works – And has NO tests or labels!
Organisations
Transform workplace culture by teaching Reaction Intelligence that creates psychological safety, reduces conflicts, and improves performance. Your people learn to read situations accurately and respond strategically rather than reactively.
Leaders
Develop the ability to understand what drives team behaviour and create conditions where people naturally engage and succeed. Move from managing problems to preventing them.
Educators
Create learning environments where students feel safe, understood, and capable of growth. Address the emotional foundations that make academic success possible.
Individuals
Finally understand your own patterns and gain practical tools for creating the life and relationships you actually want. Stop fighting yourself and start working with how you want to function.
This isn’t therapy or traditional self-help. This is practical education in the human skills that make everything else both possible and easier.
Contact me to discuss how 5 Phases and Reaction Intelligence training can transform your organisation’s effectiveness and culture.
Half-day, Full Day, Onboarding and Ongoing training options available.
I have several programs, each tailored to your company / organisation, eg
- Higher Education
- Large Corporations (Leaders / Teams / Whole Company)
- Small to Mid Size Enterprises
- MOD / Police
- Schools and Education
- Councils
- Prisons / Young Offenders
Each of these programs are tailored to the audience, your existing relationship with emotional regulation and emotional intelligence training, and an introduction to key frameworks in context, and desired support.
Is this Life Coaching?
In short, yes, and no! This isn’t traditional life coaching. It’s structured and guided mentoring and training based on a comprehensive framework you learn and then apply yourself, to your life. With guidance if you want it.
Think of it like learning to drive: first, you work with an instructor who teaches you the fundamentals—how the vehicle operates, rules of the road, and basic manoeuvres. Then, as you progress, you might take advanced lessons from an expert who helps fine-tune specific skills. But ultimately, YOU do the driving.
The 5 Phases works the same way. I provide you with:
- A complete framework that explains how your emotions, identity, and patterns actually work
- Practical tools to identify which elements are driving your reactions
- Specific techniques to interrupt unhelpful patterns
- Implementation strategies to turn insights into action
Unlike traditional coaching where you remain dependent on waiting for questions, my approach empowers you to become your own coach. You develop the skills to identify what’s happening in any situation, ask yourself the tough questions first and respond effectively—without needing someone else to guide you through it all the time.
This isn’t therapy either, though many clients report therapeutic benefits. While therapists often focus on exploring your past to understand your present, the 5 Phases focuses on understanding your current patterns and creating immediate change, while understanding your past without dwelling on it.
That said, this framework has helped many people:
- Process and release emotional triggers
- Understand and transform reactions stemming from past trauma
- Break free from limiting patterns that have persisted despite years of traditional therapy
The key difference is that you’re not just gaining insight—you’re gaining a complete system for ongoing self-mastery that works across all life areas. You learn to recognise exactly what’s happening inside you and what needs to shift, making external guidance increasingly unnecessary.
I serve as your guide to mastering the framework, not as an ongoing dependency. My goal is for you to need me less over time, not more.
And I have my books!
Personal Development Focus

Get my latest book during pre-launch
Imagine understanding everything about your reactions and emotions and being able to break them down at a level never imagined. What if you could achieve the calm and patience you see in others who never seem to be bothered by the insignificant things.
Apply to all areas of your life and see changes in temperament, energy, and relationships.
Available now as a PDF download with several bonuses, including a contextual breakdown of over 35 emotions.
Couples Focus
Parenting/ Couples Focus


A contextual and enlightening look at how to master yourself as a partner.

A contextual and enlightening look at how to master yourself as a parent.
And my new Self-Mastery Introductory Course
What The Readers Say
TESTIMONIALS FROM AROUND THE WORLD
A lightbulb moment for HR professionals
“A lightbulb moment for HR professionals- There’s A Reason For That offers practical, effective and accessible strategies for everyone in the workplace to get on better, achieve more and avoid time-consuming and stressful conflict and tension. Essential reading at all levels in any organisation.”
What a great book!
“What a great book. It brings together age old wisdom with more recently published authors and research into an easily digestible format. Not only that but each learning point includes actionable steps which make it so much easier to implement.
I started using a couple of the “considerations” even before I’d finished the book and they’ve made a noticeable difference to how much more effective, content and proud of myself I feel at the end of each day.”